Believed to have been written between 1591 and 1595, Romeo and Juliet is the first Shakespearean play of this project to glean the marketing lessons learned from literary classics, film, and TV. This story about two young star-crossed lovers whose deaths unite their feuding families, was among William Shakespeare’s most popular plays during his lifetime, … Continue reading
During this project to read and identify the marketing influences of every literary classic, I sometimes come across a story that I struggle to finish. This latest post details one of those stories. While I knew the plot of War of the Worlds through a number of film adaptations (including the most recent 2005 version … Continue reading
On Monday, I went to my local Best Buy store determined to purchase a new MacBook Pro. I recently changed jobs and had to give up my current Mac when I left. Missing it dearly, I was looking forward to purchasing my own. Rushing to the store after work, I arrived at 8:30 p.m., a … Continue reading
Scream is a series of popular slasher films, the first of which hit movie theaters in 1996. Created by Wes Craven and Kevin Williamson, the first installment (of four) in this series is known to be the top grossing slasher film in the United States of all time. For those of you who don’t know, … Continue reading
Written by Stephen Crane and published in 1895, The Red Badge of Courage is a war novel that tells the story of a young Civil War Union Army soldier who flees from battle. Shame gets the best of the young lad named Henry Fleming, and he returns to his regiment in the hopes of being … Continue reading
Written in 1513 (and published in 1532) by historian and political theorist Niccolò Machiavelli, The Prince is a political treatise that is thought to be one of the first books on “modern” political philosophy. With the general theme that princes should seek glory and survival by using immoral (and sometimes brutal) means, this book has become … Continue reading
One of my new favorite TV shows is about a bunch of fairy tale characters who are plagued by a wicked curse that has transformed them into modern day citizens of the “real world”. Living in a small town in Maine, the residents of Storybrook have no idea of their true identities. In the series, … Continue reading
Published in 1870, 20,000 Leagues Under the Sea is a science fiction novel written by French author Jules Verne. In the story, a marine biologist tells of his imprisonment by the mysterious Captain Nemo on board Nemo’s incredible vessel, the Nautilus. The story begins as the biologist, Pierre Arronax is asked to join an expedition … Continue reading
Written by Alexandre Dumas in 1844, The Three Musketeers is a novel set in the 17th century about a young French man named d’Artagnan who journeys to Paris to join the Musketeers of the Guard. On his way to join the Musketeers, d’Artagnan picks a fight with a man who insults his horse. In the … Continue reading
Doesn’t everyone know the story of Rudolph the Red-Nosed Reindeer? A misfit reindeer, shunned by his father and the other reindeer for being different, runs away from his family. But the little deer with the glowing nose comes back to save Christmas, lighting the way for Santa’s sleigh through a terrible blizzard. Rudolph first appeared … Continue reading